Why PR?

On the Importance of PR

If I was down to the last dollar of my marketing budget I’d spend it on PR! – Bill Gates

“Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.” – CBSMarketwatch

“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach, advertising pioneer and founder of DDB

“There is no such thing as bad publicity except your own obituary.” – Brendan Behanv

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson

“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power.” – Malcolm X

“Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.”  – Alvin Adams

“If you don’t tell your story, someone else will.” – Unknown


Published by firstcommunicate

We assist companies and brands to build up goodwill through advertising and public relations activities. Our endeavour is to reach the target audience with the right message at right time through the best possible media.

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